Online reputation management refers to monitoring the reputation of an individual or brand and taking steps to address potentially damaging content and using feedback from various sources to solve problems before they damage and individual or brand’s reputation. This is usually a preventive measure because if you have yourself black-listed, it takes a whole lot of effort to undo the effects of that and then even more to regain the trust of the public. As such, you'd want to keep a clean slate at all times.How important is this?
What opinion do people have about you? What information comes up about you when a search about you or your brand is carried out? When the name of your brand is mentioned, what comes to mind?
"Of what relevance is this to me?" you might ask. I'll tell you. Research has it that 86% of people will hesitate to purchase products or services from a business that has negative online reviews. Putting this in simple terms; you have a whooping 86% chance of not doing well in business if you have a bad reputation. So you might want to pay adequate attention to your public image.
People do business these days based on trust in your brand and its ability to satisfy their needs. If you are asked to tell us about yourself, of course you won't tell about the dark sides. You are likely going to paint yourself as a knight in shinning amour. So how can one truly tell the kind of business venture you are? It's simple. Public opinion. A lot of things and reviews are carried out about products, people and business these days and a good place to look is social media. What people are saying about you could just be all that could bring you that mega deal that you are bidding for or it could just disqualify you. Just one bad statement from an unsatisfied customer or one unfortunate turn of events which was beyond your control could just ruin all your hardwork.
"it takes many good deeds to build a good reputation, and only one bad one to lose it" - Benjamin Franklin
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently" - Warren Buffet
Two great men in different timelines. But they had the same opinion about reputation. Do all you can to build, protect and improve the reputation that you have. And that's where Smart Starr Global Synergy comes in. We will help you build that reputation that attracts the right kind of clients or audience you desire.
It is important to note that this will not happen automatically. You must also be willing to render great services. We will not soil our reputation trying to boost yours. We don't promote poor services.